Monday, June 22, 2009

Anthropologie









I’ve often come across the store name Anthropologie in style and design blogs and constantly mentioned is their fabulous range of dresses and housewares.

And just a few blocks away from my hotel at the Rockefellar Plaza in New York is Anthropologie. It is simply one of the most beautiful stores I have come across, in my opinion at least. From the window displays to the interiors, it is as charming as a cupcake with colourful frosting and this visual shopping experience is enhanced by the acoustic soul / folk music that they play (think Colbie Caillat and her contemporaries). Definitely more up market boho chic compared to Urban outfitters. Prices were on the steep side, but at least it had a sale corner and I managed to make the most of it.

What I loved most was the household section where there were alphabets wrapped in colorful textiles, tea towels with gorgeous motifs of birds, butterflies and crockery and something that I have never come across in stores. Shelves of knobs and handles for cupboards in the prettiest designs. If you were bored with your chest of drawers, updating the knobs would make a difference.

And also making a difference to the shopping experience was the in-house styling . Written on a huge chalkboard in the store “ If I had known you were coming, I would have baked a cake.” It is part of the chorus of Ernie’s little ditty from Sesame Street. Not as famous as his song “Rubber Duckie” but just as catchy.

I was there only during summer but I did come across some of their nicest winter theme showcases on the web - an igloo made from saline drip plastic containers and hanging mash mallows. I wish I were there to see it for real.

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